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Ratan Tata owned Tata Unistore’s beauty retailer platform Tata Cliq Palette has launched its very first brick-and-mortar beauty store in Nexus Seawood Mall, at Navi Mumbai. The retailer has launched a beauty app that challenges the dominance of Nykaa and Isha Ambani led Reliance Retail’s Tira.

.@TataCLiQ Palette, the beauty retail platform under Tata Unistore, on Tuesday announced the opening of its first beauty store in Nexus Seawood Mall in Navi Mumbai.

— Mint (@livemint) August 8, 2023

The Tata Cliq Palette’s store is designed by the world renowned Landor and Fitch group, featuring more than 1000 global and homegrown brands in makeup, haircare, skincare, accessories, fragrances, and more. The store also has an AR enabled makeup trail and skin analyzer mirrors for customers to try virtual makeup and procure a detailed analysis of their skin. At the ‘Beauty Playground’ panel, customers can interact with the Cliq Squad for guidance and education. The fragrance experience table at the store lets connoisseurs explore a world of diverse notes of fragrance

See Also: Isha Ambani Led Reliance Retail To Take On Zara, Mango With New Premium Fashion Brand ‘Azorte’

Gopal Asthana, the chief executive officer of Tata Cliq, remarked that the beauty retailer wants to become India’s largest tech-enabled omni-channel beauty destination. The beauty app provides a personalized experience with AI enabled beauty technology.

See Also: Retail Magnate Isha Ambani Is Reportedly Bringing Back Popular Chinese Brand Shien To India

Earlier in April, Isha Ambani launched an omni-channel beauty platform, Tira. It aims to democratize beauty for all.

Ms. Isha Ambani, Executive Director, Reliance Retail Ventures Limited (holding company of Reliance Retail Limited) on the launch of Tira

— Flame of Truth (@flameoftruth) April 5, 2023

With some of the heavyweights vying for a slice of the beauty market in India, it would only be a boon for the desis.

See Also: Isha Ambani Launches Tira, An Omni-Channel Beauty Platform To Rival Nykaa, Myntra And Others

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