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One of the most followed and prolific content creators NAS Daily’s Nuseir Yaasin took to Twitter over the abysmal state of affairs of revenue on every social media platform. The Arab-Israeli vlogger who creates interesting one minute vlogs slammed the social media giants for taking care of content creators. Nuseir boldly writes that most YouTubers are secretly broke.

His series of tweets came with an analytics of his own channel – Nas Daily. The cumulative view on FB, YT, Insta, Tik Tok, Snapchat, along with localized content in 13 international languages are 606 million. However the revenue game ain’t strong for Nas Daily despite the multi-million viewership. Nuseir dropped the breakdown of revenue from some of these platforms. Barring YouTube Shorts revenue of $100 million for 10 million views, there was zero income from Instagram, YouTube, and Facebook reels. However, these platforms did take a large slice of revenue, bemoans the influencer.

With 1m new followers and 606m views, Nas Daily generated $33,000 in social media ad revenue (excluding snapchat).

Instagram and TikTok revenue = $0.
YouTube shorts = $100 for 10m views.
Facebook Reels = $0.

But the platforms made a killing.

— Nuseir Yassin (@nasdaily) April 4, 2023

Nuseir further takes a jibe on the functionality of the social media platforms. He says that these are designed for 2010. They are built for users and not creators who make the users flock in. however, Nuseir warns that there will be no content without creators.

Social media platforms are designed for 2010.

They are designed for users, not creators.

user data, revenue, and direct access are all banned from the Creator.

However…without creators there is no content.

— Nuseir Yassin (@nasdaily) April 4, 2023

The NAS Daily CEO future advocates for building social media from scratch catering to content creators. It should be more content centric, he states. NAS Daily would be fine but no one has to reach over 6 million folks to generate only $33,000 in revenue, the maverick writes.

We need social media to be rebuilt from the grounds up to be more creator centric.

Nas Daily will do just fine. But no one should reach people 606,000,000 times and generate only $33,000 in value.

— Nuseir Yassin (@nasdaily) April 4, 2023

Here’s how the netizens responded.

Content will always win and platforms will have to respect creators to survive.

— KaashSeAkash (Akash Gupta) (@akashthematrix) April 4, 2023

+1, Last year we @AdvisorLaborLaw got 500M+ shorts views on YT alone, Revenue? Almost ZERO

— RJ – Rishabh Jain (@rishsamjain) April 4, 2023

As a viewer, I am trying to look at it in a positive way.

Just my first thought, still sure about it.

But I am tired of everyone trying to get money through vain topics with no positive messages.

Nas daily is fine

But maybe this way we can limit those vain “influencers”

— Mor Miii (@mooraraf) April 4, 2023

Most YouTubers accumulate fame not money. Difficult to have both. But the main thing they are actually doing is feeding Google with more data.

— Fotios (@fotiosdotcom) April 6, 2023

Definitely a worrying factor but the platforms have given creators the option to make money though subscriptions, fans contributions and mainly the collaboration with the brands I guess that is where most the revenue comes from.

Also with fan following many are building biz

— Sathishbabu (@Sathish_babuu) April 5, 2023

All this short form content is a product of these tech companies saying “get this product out asap and figure out how it makes money later.” Meta is losing money on reels, YT only recently rolled out an actual monetization system and TT doesn’t disclose revenues. Long form wins.

— MangosInTrees (@mangos_in_trees) April 5, 2023

Why would social media platforms pay when millions of creators will create content for free? Let them go on strike. A new wave of content creators will replace them immediately for free. Supply and demand.

— Stock Viking, Ph.D. (@StockViking) April 5, 2023

Lets introduce NASTUBE OR NASBOOK OR NASGRAM. I’LL be the first one to sign up 🙂

— Gautam Seth (@GautamS15540834) April 4, 2023

Yeah you forgot about all those operational costs that those platforms need to bear to bring you those functionalities. It’s not that easy to deliver a video to 606m people.

— Matt Czapliński 🇪🇺🇵🇱 (@mattpll) April 5, 2023

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