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Even as the debate on Rashmika Mandanna’s deepfake rages on, the government has finally reacted to the whole controversy. Union Minister Rajeev Chandrasekhar tweeted that the Narendra Modi government is committed to ensuring the safety and trust of all DigiNagriks (digital citizens) who use the internet. The minister further remarked that under the IT rules as notified in April 2023, all platforms are legally bound to

Ensure that no misinformation is propagated
Any misinformation reported by either an individual or government should be removed within 36 hours
Stringent actions against the platform will be taken for not complying.

The minister added that deepfakes are the latest and most damaging form of misinformation out there and must be dealt with accordingly.

PM @narendramodi ji’s Govt is committed to ensuring Safety and Trust of all DigitalNagriks using Internet

Under the IT rules notified in April, 2023 – it is a legal obligation for platforms to

➡️ensure no misinformation is posted by any user AND

➡️ensure that when reported by…

— Rajeev Chandrasekhar 🇮🇳 (@Rajeev_GoI) November 6, 2023

Rashmika Mandanna’s deep fake video has finally stirred a much-needed and oft-avoided conversation about AI technologies and their abuses. Hollywood has been the most vocal about the vices and economic impact of deepfake and AI. Bollywood’s finally waking up to a grim reality.

For the uninitiated, there’s a viral video doing the rounds of the internet featuring Pushpa: The Rise (2021) actress Rashmika Mandanna walking into a lift. The video is a deepfake of the Indian actress, superimposed on Zara Patel, a British-Indian content creator and data engineer.

🚨 There is an urgent need for a legal and regulatory framework to deal with deepfake in India.

You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel.

This thread contains the actual video. (1/3)

— Abhishek (@AbhishekSay) November 5, 2023

The actress spoke about the AI nightmare on social media. She wrote that it was extremely scary, and this needs to be addressed as a community with much urgency.

I feel really hurt to share this and have to talk about the deepfake video of me being spread online.

Something like this is honestly, extremely scary not only for me, but also for each one of us who today is vulnerable to so much harm because of how technology is being misused.…

— Rashmika Mandanna (@iamRashmika) November 6, 2023

See Also: Rashmika Mandanna Breaks Silence On Viral Deepfake Video; ‘Can’t Imagine How Could I Ever Tackle This’

See Also: ‘System Of Control And Manipulation,’ Keanu Reeves Slams Deep Fake AI Tech; Bans Its Use In Film Contract

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