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In a recent meeting with debt holders, CEO Linda Yaccarino confirmed that X, the social media platform owned by Elon Musk, is in the process of testing innovative subscription plans. The platform, previously known as Twitter, aims to diversify its revenue streams by revamping its existing premium subscription, known as X Premium or Twitter Blue, and dividing it into three distinct tiers: Basic, Standard, and Plus.

According to a Bloomberg report, this three-tiered subscription approach is designed to tap into a wider user base, attracting individuals who might not have been inclined to subscribe to the premium service at its full price. Presently priced at $7.99 per month, the premium plan’s transformation into Basic, Standard, and Plus variations is part of this strategic overhaul.

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Adapting to Evolving Advertiser Behavior

During the briefing, CEO Linda Yaccarino provided an optimistic overview of the company’s current state. Since her appointment in June, X has experienced consistent revenue growth in the high single digits across advertising, data licensing, and subscriptions. However, Yaccarino also noted that advertisers, despite returning to the platform, are now allocating smaller budgets compared to previous periods.

The introduction of the three-tiered subscription plan reflects X’s ambition to cater to consumers who may be reluctant to pay the full premium service price. Furthermore, Elon Musk has floated the idea of imposing a nominal fee on all X users, a measure aimed at combating bots and enhancing the overall user experience.

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