LinkedIn Expands the Display of its Profile CTA Buttons to More Surfaces
LinkedIn is expanding its display of custom CTA buttons for profiles, which will now also be displayed in both search results and on posts in stream, adding another element to drive more creator engagement. Originally launched back in April, LinkedIn’s profile CTA buttons, which are available to Premium subscribers, enable users to add a CTA […]
Meta Launches Verification for Businesses in New Zealand
After recently announcing its new Meta Verified for Business package, which will give all businesses an opportunity to buy a blue checkmark for their brand presence on Facebook and IG, Meta has now announced that it’s launching the new offering to businesses in New Zealand from this week. Meta’s Verified Business package offers a range […]
X Adds Subscriber-Only DMs Setting For Deeper Engagement With Paying Audience
X has added another element to help creators improve engagement with their paying subscribers, with creators now able to switch on DMs for subscribers only, potentially facilitating deeper engagement. As you can see in this example, creators with subscriptions turned on can now activate a toggle to enable subscribers to send them direct messages in […]
Reddit Rolls Out Expanded Topic and Audience Matching Options in Ads Manager
Reddit’s rolling out some new updates to its ad targeting options, which are designed to make it easier for marketers to expand their audience reach in the app, including improved topic suggestions, and expanded audiences based on interests, along with some new ad management options. Reddit’s main update is its expanded targeting measures, with the […]
TikTok’s Experimenting With an Ad-Free Subscription Offering
Hot on the heels of reports that Meta may be considering an ad-free subscription option for both Facebook and Instagram, TikTok is now also experimenting with a paid, ad-free experience, according to new code spotted in the app, which includes a basic overview of its coming ad-free experiment. As per the above screen, shared by […]
X Adds Subscriber-Only DMs Setting to Facilitate Deeper Engagement with Your Paying Audience
X has added another element to help creators improve engagement with their paying subscribers, with creators now able to switch on DMs for subscribers only, potentially facilitating deeper engagement. As you can see in this example, creators with subscriptions turned on can now activate a toggle to enable subscribers to send them direct messages in […]
Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider
Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of […]
YouTube Launches New Subscriber Analytics to Assist in Content Planning
YouTube has announced some new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning. In addition to this, YouTube’s also providing more specific insight into how new and returning viewers engage with your content in isolation, another helpful driver for your planning. First off, on new […]
Reddit Removes the Option To Opt Out of Ad Personalization Based on In-App Activity
As it continues to evolve its platform, in the hopes of attracting more ad dollars, Reddit has announced some changes to its ad control settings, including the removal of the option for users to opt out of personalized ads in the app. That’s the main change, with Reddit set to stop users from avoiding targeted […]
Google Expands Generative AI Search Tools to Younger Users
After testing out its generative AI Search Labs system (SGE) with selected users over the last few months, Google is now expanding access to more people, with a specific focus on younger audiences that have shown higher interest in this new process. As you can see in these examples, Google’s Search Labs generative AI search process […]