How To Optimize Your Content for Google’s Search Generated Experiences
Google’s ready to repackage the search experience to better deliver what searchers seek. Its testing of Search Generated Experience (SGE) and other AI advancements reflects a strategic shift to empower AI interaction through natural queries. With SGE, searchers can see topic summaries and engage in dynamic conversational modes. SGEs are meticulously designed to reward content […]
How To Create a Content Marketing Career Path
Many mistakenly believe people today manage their careers, especially in marketing, by staying in their jobs for much shorter durations. In fact, since the early 1980s, the average job tenure has remained about five years. While more subtle tenure differences exist with age and gender, don’t believe the myth that young people have become less […]
7 SEO Conferences to Attend in 2023
Missed out on some SEO conferences in the first half of 2023? We handpicked a few more upcoming ones, sorted in chronological order of conference date. ConferenceWhenLocationBenchmark StudiosSept. 7, 2023Chester, U.K.BrightonSEOSept. 14 & 15, 2023Brighton, U.K.Chiang Mai SEO ConferenceNov. 6-10, 2023Chiang Mai, ThailandBrightonSEO (U.S. edition)Nov. 9 & 10, 2023San Diego, U.S.State of SearchNov. 13 & 14, 2023Dallas, U.S.BarbadosSEONov. 15-17, 2023BarbadosInternational […]
Content Marketing Salary 2024 Outlook
Have you felt the AI rip currents pull your career in unexpected directions this year? Many content marketers tell us they have. When we set out to create Content Marketing Institute’s Content Marketing Career and Salary Outlook for 2024, we decided to quantify AI’s impact on this profession. More than 1,000 people working in content […]
How to Find a Niche for Your Online Business
Starting an online business was the single best decision I ever made. It changed my life forever, giving me the time and freedom to earn an income on my own terms. But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from […]
Welcome to a New Website Experience
Welcome! If you’re a regular visitor, you’ve probably noticed how different things look around here today. I’m dropping in today to give you a quick overview of what’s new, what we said goodbye to, and why. What’s in and what’s out Hello, mobile-optimized mega menus that guide your experience. The screenshot shows how the Stories […]
You Can Get a Brand Authority Score Now, But What Does It Really Tell You?
If you could magically transform your brand’s value to be the same as another, which company would you choose? This week, Moz launched a new value metric – Brand Authority. The SEO and marketing software company says it’s the “first-to-market metric to measure brand strength and salience.” CMI’s chief strategy advisor Robert Rose discusses value […]
You Can Get a Brand Authority Score Now, But What Does It Really Tell You?
If you could magically transform your brand’s value to be the same as another, which company would you choose? This week, Moz launched a new value metric – Brand Authority. The SEO and marketing software company says it’s the “first-to-market metric to measure brand strength and salience.” CMI’s chief strategy advisor Robert Rose discusses value […]
How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success
This post was co-written by founder, Better Way to Say It, Jenny Magic. As communicators and storytellers, content marketers face unprecedented changes. Day-to-day work requires increasing output without increasing resources. Content must be optimized for business value as well as targeted and tracked to critical customer journey requirements. Add to that change hybrid team management […]
Unlock Audience Personas With the Power of LinkedIn
I failed. I helped a client with an account-based marketing (ABM) initiative. We had third-party intent data of companies searching keywords and phrases related to their services. We also had the LinkedIn profiles of those companies’ employees – people who would be likely buyers. I analyzed the LinkedIn profiles to identify buying signals. Did they […]