What It Is, How It Works, & How Ahrefs Does It
Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Attract potential customers.Engage and teach how your product or service can solve their problem.Delight by going above and beyond to […]
A Content Win-Win-Win-Win | Content Marketing Institute
You’ve heard about a win-win situation. How about a win-win-win-win situation? The Ecopreneurs, a documentary-style video campaign from Salesforce and FORTUNE Brand Studio, is one: Win 1: The series earned a record response from Salesforce+ streaming viewers. Win 2: Climate-action entrepreneurs and organizations featured in the series grew their reach and raised more money. Win […]
What Is a Lead Generation Website? (And How to Build One)
A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a […]
How a Viral Ad Turned Into an Award-Winning Content Campaign
Viral video success doesn’t happen often. For brands, especially in industries like insurance, consumers treat their content as an uninspiring necessity – not a source of entertainment and inspiration. But when content fortune does strike, big audience opportunities follow – if you have the agility and an effective strategy to capitalize on them. State Farm did […]
Ethical Marketing: Definition, Principles, & Examples
Ethical marketing is when you promote a product, service, or brand in a way that aligns with your values and morals. In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business. What are the principles of ethical marketing? This depends on your principles and what you define […]
B2B SaaS Marketing: The Ahrefs Guide
What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and […]
8 Best Traffic Analysis Tools
Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work. Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site. In this article, we will look at the top eight traffic analysis tools, what we […]
Content Marketing Team Key Roles
Content marketing is now marketing. There, I said it. I feel better. I’ll have more to say on this topic when my new book arrives, and we are all together at Content Marketing World at the end of the month. But, for this week, I’ll walk through the core roles and responsibilities that the modern […]
3 Strategies To Help Navigate Work Grief and Burnout
For over three years, people have carried a crushing burden of unprocessed grief while enduring a withering barrage of change at work. It’s a many-sided issue with no clear cause or fix. But the result is that content marketers are burnt the font out. Today, I’ll share the stories of folks who are going through […]
How to Advertise Your Business: 5 Proven Low-Cost Strategies
So you want to promote your business? I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet. Instead, let me share some of the proven, low-cost promotion strategies I’ve learned in my 10+ years as […]