Apple’s much-awaited augmented reality headset was once intended to be a pair of discreet spectacles that could be worn all day. Nevertheless, after spending billions of dollars on its research, the gadget finally changed into a headgear that resembles a pair of ski goggles and needs a separate power pack.
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The paper also notes that CEO Tim Cook’s “distant” attitude to the headset project led to a number of difficulties. The project was hampered by his absence, which led to several changes in its course since it began. Cook tends to take a more hands-off approach to key projects than his predecessor, the late Steve Jobs, who was notorious for imposing his aesthetic preferences.
This strategy seems to be shared by several prominent executives who have voiced worries about the project, including hardware executive Johny Srouji and Apple’s head of software Craig Federighi. Federighi remained wary, and Srouji even compared the undertaking to a “science project.” These executives’ worries, meanwhile, may not matter as much in the long run as how customers react to the initiative. According to Bloomberg, Apple originally intended to sell the headgear at a loss before deciding to do so instead. Additionally, the corporation reduced its earlier expectation of 3 million units of sales to 900,000 units yearly, a considerable decrease.
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Moreover, the internal disputes between Mike Rockwell, the executive in charge of headsets, and Jony Ive, the former design chief. I’ve argued in favor of a “maximally portable device,” which is consistent with Cook’s goals. Rockwell’s team, however, originally went with a different strategy utilizing a base station the size of a Mac mini. Apple ultimately decided to put off the project’s formal development for four years. At present, the Apple MR headset is anticipated to be released on June 5 as a ground-breaking new product that might eventually replace the renowned iPhone.