NEWS

5. Zillow

Zillow is a real estate company that excels at engaging with other business accounts on Threads, creating a dynamic and interactive presence. 

In this post, Zillow references a popular TikTok trend. They also interact with Duolingo’s playful response, creating a fun exchange that delights followers.

This kind of interaction goes beyond just posting content; it shows Zillow’s commitment to building a community on Threads. By engaging with other brands, they expand their reach and visibility, attracting followers from different audiences. 

This collaborative approach not only entertains but also strengthens partnerships between brands, making their content more relatable and enjoyable.

In addition to engaging with other brands, Zillow’s Threads account is a treasure trove for valuable content that caters to home buyers, sellers, and real estate enthusiasts. They post market trends, home-buying tips, and behind-the-scenes looks at unique properties.

6. American Red Cross

The American Red Cross, a nonprofit humanitarian organization providing emergency assistance, disaster relief, and education in the US, has built a solid following on Threads. Their strategy focuses on building community and humanizing their brand. 

They use Threads to reach new audiences, experiment with content, diversify their channels, and increase brand visibility.

In this post, for example, they share a historical photo of the Red Cross Women’s Lifesaving Corps from circa 1920 with the caption, “It’s giving…Olympian.” 

This mix of history and trendy language makes their content relatable to different generations. When showcasing their rich history, the American Red Cross educates their audience and makes their posts more engaging.

Besides historical posts, the Red Cross updates followers on current relief efforts, shares safety tips, and promotes volunteer opportunities. They also feature stories and photos from volunteers and those they’ve helped. This combination of content keeps their Threads feed informative and inspiring, helping them stay connected with their audience.

7. Mayo Clinic

Mayo Clinic is a medical institute that uses Threads to share engaging and informative content that resonates with their health-conscious audience. 

Mayo Clinic shares health tips, recipes, and practical advice in text-based posts, images, and videos. Their strategy involves great use of visual content, frequently incorporating images and videos to make their posts more appealing and easy to understand.

Mayo Clinic educates their audience in a fun and accessible way. This not only informs followers but also encourages them to try out the healthy recipes and tips provided. Their content is practical and easy to integrate into daily life.

This strategy keeps their audience engaged and reinforces Mayo Clinic’s reputation as a trusted health resource. By regularly posting informative and original content, they maintain a strong connection with their followers.

8. Colleen Hoover

Colleen Hoover, a bestselling author, uses Threads to connect with her readers and promote her books.

In this post, for example, she highlights Prime Day deals on several of her titles, offering big discounts. She keeps her audience informed and excited about her latest offers.

Colleen also uses her Threads account for cross promotion, sharing content from her Instagram account, and encouraging followers to connect with her on these social media channels. 

This strategy helps her reach more people and stay active across social media. Her approach shows how to use Threads for both promotion and cross-platform engagement.

9. University of Cambridge

The University of Cambridge uses Threads to share interesting and engaging content about its campus and history.

In this post, they share fun facts about the cows grazing on Laundress Green, including historical and architectural insights.

Cambridge also actively engages with their students and alumni, fostering a sense of pride and community. By highlighting student successes, they strengthen the connection between the university and its students.

Sharing unique and varied content helps Cambridge connect with their audience in a meaningful way. This keeps followers interested in the university’s history, traditions, and current achievements, maintaining their reputation as a prestigious institution.

10. Wendy’s

Wendy’s, the fast-food restaurant chain, uses humor on Threads by sharing memes and interacting with accounts that tag them. Their witty and playful posts connect well with their audience, making the brand feel relatable and fun.

Humor can be very effective on Threads. Posting relevant memes shows that you’re in tune with what consumers are talking about. Wendy’s does this well, sharing funny updates about their menu items and promoting special offers in a light-hearted way

For example, they talk about “Unhappy Hour” deals to help customers get through Monday mornings and make quirky comments about their food.

By consistently using humor and staying up-to-date with trends, Wendy’s keeps their followers engaged and their content fresh. This approach not only boosts their visibility on Threads but also strengthens their connection with their audience.