NEWS

What Is the Threads App?

Threads is a new social media platform from the Instagram team. You can log in with your Instagram account to share text updates and join public conversations. Posts can be up to 500 characters long and include links, photos, carousels, and videos up to 5 minutes.

Mark Zuckerberg from Meta says Threads combines the best parts of Instagram for sharing text and ideas. He highlights that the app aims to create a friendly community and a positive and creative space for conversation.

As Instagram Threads is still being developed, Zuckerberg also mentions they are working on making it compatible with open, interoperable social networks to help shape the future of the internet.

How to Grow on Threads: Step-by-Step Guide to Gain More Followers

Want to grow your follower count on the Threads platform? Let us show you how. Follow these practical steps to increase engagement, attract more followers, and make the most of your presence on the platform. 

Here’s how to gain more followers on Threads: 

1. Build a community
2. Use topic tags
3. Share entertaining content
4. Make the most out of the text-format
5. Post consistently
6. Cross-promote your Threads account on other platforms
7. Add a call-to-action

Creating a strong community on Threads involves regular interaction. Reply to every comment, engage with posts from other users, and share content that encourages discussions. 

For instance, a post asking ‘What’s one piece of advice you wish you knew when starting your career?’ can prompt numerous responses and interactions, building a sense of community.

Take a look at how Grammarly interacted with Slack’s Threads post:

When actively engaging with your audience and fostering a sense of community, you can create a loyal and interactive following on Threads.

2. Use Topic Tags

On social media, connecting with others is essential, and Threads is designed to help you do just that. One effective way to build a community on Threads is by using Topic Tags. These tags allow you to label your posts with relevant topics, making it easier for other users with similar interests to find and engage with your content.

You can add one tag per post by clicking the icon or typing “#” followed by your topic (e.g., #cats) or just the topic itself (e.g., cats). Clicking the blue tag in your post allows others to explore related discussions, fostering community around shared interests. 

Tags can be up to 50 characters long and may include spaces or special characters, providing flexibility for specific tagging. Although the “#” symbol isn’t required, it might offer future benefits when Threads integrates with other platforms.

For instance, if you’re having a photography business, start tagging your posts with “photography threads” can help you connect with fellow enthusiasts. Similarly, if you’re into books, “book threads” will bring you closer to fellow readers. Other popular tags like “gym threads”, “art threads”, and “TTPD”can also help you tap into specific communities.

Since Topic Tags were introduced, over 50 million tags have been created, proving their effectiveness in fostering community and engagement. Start using these tags to make your posts more discoverable and to engage with others who share your passions.

3. Share Entertaining Content

To attract new followers and keep your existing ones engaged, focus on sharing entertaining content on Threads. Just like on other social media platforms, people turn to Threads for entertainment among other things. 

Here are some ideas of entertaining posts:

• Share funny memes or relatable jokes.
• Create engaging polls or quizzes related to trending topics.
• Post short, entertaining videos or GIFs.
• Share behind-the-scenes content or bloopers.

Take a look at this short funny post from Wendy’s:

Gen Z, for example, often checks their feeds for news on music, food, and fashion. With features like Topic Tags and Trending Topics (currently available only for US), Threads makes it easy to discover and share niche types of content.

Source

Leverage these features to capture the interest of your audience. Tag your posts with niche tags that target specific audiences, such as #IndieRock, #LoFiBeats for music, #VeganRecipes, #StreetFood for food, or #VintageStyle, #SustainableFashion for fashion, to reach users interested in those areas. 

Keep an eye on trending topics to stay relevant and engage with current conversations.