NEWS

• Threads shares usage insights to mark their one-year anniversary (source).
• Threads is working on temporary posts that last 24 hours (source).
• Threads has “Live Activities” as well (source).
• Threads is working on a “Use media” option that will let you reuse media from other posts (source).
• Threads launched a bonus program; if you’re eligible, you’ll receive a pop-up notification (source).

How to Adapt

Want to learn more about the user behavior on Threads?

Here are some of the main usage insights Threads shared to mark their first anniversary:

• Over 50 million Topic Tags have been created, enhancing content discovery and audience engagement.
• Gen Z consumers primarily log in for entertainment, music, food, and fashion news.
• 63% of all posts on Threads are text-only.
• 73% of Threads users believe proper sentence case is necessary, but many Gen Z users prefer all lowercase and minimal punctuation.
• One in four posts on Threads includes photos.
• The in-app camera feature has increased photo usage, especially among Gen Z and Millennials.
• 77% of users use emojis to show laughter, with popular choices being the rolling on the floor laughing (🤣) and loudly crying (😭) emojis.
• Threads has enabled new influencers to emerge, with some users viewing content creation as a career or side hustle.

Use these insights to tweak your content strategy to be more entertaining and in tune with what the Threads audience prefers.

One more important thing to keep in mind is that Threads is working on temporary posts that last 24 hours, which is perfect for quick updates or promos that benefit from a bit of urgency.

Also, if you’re eligible for the bonus program, you’ll receive a notification in your Instagram app. Once you’re in, you can start earning extra cash depending on how your posts perform or how many you create. Just make sure your posts adhere to the rules, like avoiding copyrighted content and ensuring your views are genuine. Find out all the details here.

• LinkedIn is rolling out sponsored newsletters (source).
• LinkedIn makes its automated “Accelerate” campaigns available to all brands (source).
• LinkedIn audio events get even better (source).
• If you screenshot a post, LinkedIn will prompt you to share the post (source).
• LinkedIn updated the way it’s displaying comment threads (source).

How to Adapt

• YouTube published what options creators have to resolve a copyright claim for music in their video (source).
• YouTube published a video on “Policy Training for 3rd Party Content Violations”, and “YT Shopping Card on Studio Desktop” (source).
• YouTube expands channel @Handles to 75 languages (source).
• YouTube app now allows you to stream videos horizontally or vertically directly within the app (source).
• You can request the removal of AI-generated content that simulates your face or voice (source).
• YouTube launches a new feature that lets you upload custom thumbnails for playlists (source).
• YouTube tests “Add Yours” sticker for Shorts (source).
• See all the 6 new editing tools for YouTube Shorts (source).
• YouTube is developing thumb frame customization for Shorts (source).

How to Adapt

YouTube has some great new tools to help you manage your channel better. If you run into music copyright issues, YouTube now offers clear ways to resolve them, so be sure to learn these options to keep your videos up and running smoothly. They also provide training videos about their rules to help you avoid any trouble.

Moreover, YouTube has expanded its @handles to 75 languages, so creators in more regions can use these unique channel identifiers. This means you can choose a handle in your preferred language, which helps people find and connect with your content more easily, similar to how handles work on X (Twitter) and Instagram. Your @handle is unique to your channel and can also be used as a custom URL, providing another branding opportunity.

Additionally, the app now supports horizontal and vertical streaming, so make sure you post videos that look good in both formats. If someone creates an AI video using your likeness or voice, you can request its removal to protect your brand.

You can also create custom thumbnails for your playlists to make them more attractive. For the best results, use bright colors, clear text, and engaging images in your thumbnails to catch viewers’ attention.

Don’t forget to try out the new “Add Yours” sticker for Shorts, which encourages viewers to respond to your challenges or questions, similar to features on Instagram and TikTok. It’s a great way to boost engagement and possibly start new trends.

Source

Experiment with the latest editing tools for YouTube Shorts. These include an auto layout tool to easily turn long videos into Shorts, text-to-speech for narrating your videos, and interactive stickers to get your audience involved.

There are also cool new Minecraft effects to celebrate its anniversary and a fun “Remix a Remix” feature to keep creative chains going. Don’t forget to use stylized captions to make your Shorts more engaging and accessible, even when watched on mute. Find more details here.

• TikTok has now added two options when saving your videos: “Save with watermark” or “Post to save without watermark” (source).
• TikTok is testing a new “People also search for” section (source).
• TikTok has released a text-to-speech feature that generates meme text (source).
• TikTok Shops will soon allow sellers to offer partial refunds to customers (source).
• TikTok is testing a new “Auto scroll” button (source).
• Voice search comes to TikTok (source).
• There’s a new green screen feature on TikTok (source).
• TikTok looks to re-launch its in-stream shopping push in Europe (source).
• TikTok partners with Eventbrite to simplify event promotion and creation (source).

How to Adapt

TikTok has added some new features to help you grow your presence. First, you can now save your videos with or without watermarks. This means you can choose to keep the watermark for brand recognition or go for a cleaner look without it.

Additionally, they’re testing a “People also search for” section. This feature can help more people find your content, so make sure to use relevant tags to show up in these searches.

Also, TikTok’s new text-to-speech feature for meme text is a fun way to make your videos more engaging. It adds an interactive element that can attract more viewers.

Let’s not forget about TikTok Shops. They will soon allow sellers to offer partial refunds. This update is great for improving customer satisfaction and handling issues more flexibly.

One more piece of news for those selling products, TikTok is re-launching its in-stream shopping push in Spain and Ireland. This move aims to boost sales as in-app shopping gains traction, even though it hasn’t yet reached the popularity seen in Asia.

As we mentioned before, TikTok is testing an “Auto Scroll” button to enhance user experience by making it simpler to consume content. This means your videos need to be captivating right from the start to keep viewers interested so they don’t scroll past your content immediately.

Moreover, with the new voice search feature, it’s important to use clear and concise keywords in your video descriptions and tags to help people find your content using voice commands.

One last thing about the platform, TikTok has partnered with Eventbrite to simplify event promotion and ticket sales.

You can now add Eventbrite links directly to your TikTok videos, making it easy for the TikTok community to find event details and buy tickets without leaving the app.

• X is considering free trials for Premium (source).
• X weighs adding a downvote button to replies (source).
• X lets you add “Work History” in your “Expanded Bio” from mobile (source).
• X is testing an option to block links in your post replies (source).
• X continues to test post reply sorting (source).
• People on X can request a Community Note on a post (source).
• X launches trend genius ads (source).
• X tests auto advance mode for video viewing (source).
• X reports a new record high in usage (source).

How to Adapt

You can now add your work history to your Expanded Bio, which helps create a more detailed and appealing profile for relevant followers.

X (Twitter) is thinking about offering free trials for Premium, which might bring more users on board. This could be a great opportunity to see how Premium features can benefit your social media strategy.

They’re also considering adding a downvote button for replies. This means you should focus on the quality of your interactions, as downvotes could impact visibility.

Moreover, X is also testing an option to block links in post replies. This aims to reduce spam and keep discussions focused on the platform, although it might limit sharing counter-arguments and external sources. Furthermore, people can now request Community Notes on posts to ensure accuracy and context. Verified accounts can make up to five requests daily, helping highlight posts that need notes.

Still on the topic of replies, X is working on a new feature allowing users to sort their replies and highlight the most relevant engagements. This can boost interaction and is particularly beneficial for creators in the Ad Revenue Share program, which pays verified users a percentage of ad income from ads in their replies.

Speaking of ads, X has introduced Trend Genius ads, using AI to place ads during trending conversations. Advertisers can select specific topics, like the Olympics or fashion, and X’s AI will deploy ads when these topics trend. This maximizes ad spend by targeting relevant topics and turning off ads as trends die down, though the AI’s accuracy is crucial for this to work well.

Additionally, X is testing an auto-advance mode for video viewing, allowing continuous playback of videos. This creates a more relaxed viewing experience, similar to watching TV. With improved TV connectivity and a focus on video content, X aims to increase video consumption. Therefore, creating engaging videos that quickly capture attention is important.

• Pinterest adds options for sharing Pin Boards to other apps (source).
• Pinterest introduces AI background generation for product shots (source).

How to Adapt

Pinterest now lets you share Pin Boards to other apps, making it easier to promote your content across different social media platforms. This is a great way to drive more traffic and engagement with your pins.

When sharing your Pin Boards, think about where your audience is most active and share your content there to maximize visibility. Additionally, focus on creating visually appealing pins with high-quality images and clear, descriptive text to attract more users.

These updates make it easier to expand your reach and connect with a wider audience, helping you get the most out of Pinterest.

Another interesting feature from this photo sharing app is Pinterest Canvas, a text-to-image tool that enhances your images and products. This in-house model uses advanced tech to create personalized and visually consistent content. With over 1.5 billion high-quality text-image pairs for training, it can generate stunning new backgrounds for your products. This means your pins will look better and more appealing, helping you reach a wider audience on Pinterest.

Source

To get the most out of Pinterest Canvas, enhance your product images with attractive backgrounds, and personalize your content to match your brand’s style.

• Google has added new fields and options to the Google Business Profiles verification status tool (source).

How to Adapt

Google has added new fields and options to its Business Profile verification status tool. These include fields for uploading proof like pictures of your business signage, address markers, and a recent utility bill to confirm your address.

This update makes the verification process smoother, especially for businesses that have struggled with verification before.

Make sure your profile is fully updated and that all business information is accurate and complete. Regularly check the status tool to quickly resolve any issues and keep your profile active and credible in search results.

Are you ready to adjust your strategy based on the new feature updates and trends?

Social media never stands still, and neither should your strategy. These updates offer new ways to connect with your audience and improve your content.

By understanding and incorporating these changes, you can stay ahead of the curve. Experiment with the new features, and ad tools to adapt your approach, and keep your social media game strong.

If you find it challenging to keep up with constant changes, get new updates directly to your inbox by subscribing to Shareable TL;DR. It’s SocialBee’s specialized newsletter, designed to bring the latest social media news straight to your inbox every other week.