How to Create the Perfect Social Media Content Strategy with SocialBee
5. Set a Posting Schedule for Your Content Categories
With SocialBee’s Schedule Setup, you can plan out your posts in advance, and view, edit, and manage all your planned content from one place, giving you a clear overview of what’s coming up. This way, you can ensure your content is balanced, timely, and engaging without any last-minute rush.
View and adjust your posting schedule from SocialBee’s social media content calendar.
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Here’s how you can set up your posting schedule for your content categories:
- Navigate to “Schedule Setup” from the left-side menu
- Select either “Calendar View” or “Compact View”
- Click anywhere to start scheduling your categories
- Define your posting time by selecting your desired profiles, choosing the correct category, and the desired day and posting time
- Click the “Create” button and see your category scheduled
Establish Your Social Media Posting Frequency
Knowing when to post and how often can be the difference between a successful brand and one that’s struggling to get noticed.
When you schedule a post with SocialBee, you can choose any time you want, or you can use the suggested posting times. These optimal times are based on your analytics and take into account the specific account you’re posting from, the historical performance of your social accounts, the category of the post, and the most suitable hour for the selected day.
You’ll see these suggested times marked with a yellow rectangular outline around the hour and day.
Using these suggestions can boost your engagement and ensure your content reaches your audience when they’re most active.
For more information on the best times to post on social media, check out our blog post here.
6. Organize Your Hashtags In Collections
If you’re still struggling to find hashtag ideas for each one of your posts, we’ve got some news for you. You don’t have to do that anymore.
Did you know that SocialBee has a full-blown hashtag generator integrated into the Post Editor? Put it to the test as soon as your social media copy is ready. Based on your image and caption, our generator will give you the best hashtags for your content.
Save time and mix and match your collections so as to not get shadowbanned by social media algorithms.
Save all your hashtags in dedicated collections and add them to your posts with just a few clicks.
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Here’s how you can organize your hashtags in collections:
- Go to “Content”
- Go to “Hashtag Collections”
- Click on “+ Add Hashtag Collections”
- Give your hashtag collection a name and add them to your category
- Click the “Create” button
Also, here’s how you can add a hashtag collection to your latest social media post:
- Go to “Add Post”
- Create your post like you normally do
- When you’re done, click the “#” symbol in the lower-right corner of the description box
- Select a saved hashtag collection
- Click the “+Save post” button
7. Create Your Content in Batches
Have you ever heard of content batching? It is an increasingly popular practice of creating content in large quantities.
It saves you time, increases productivity, and helps you be consistent across all social channels. With SocialBee, you can start batching your content weeks in advance.
How to Create Social Media Content with SocialBee’s AI Post Generator
What if we told you that you can generate as many social media post captions and images as you like?
Here is how you can create social media content with SocialBee’s AI post generator:
- Access SocialBee’s 1000+ AI prompt library
- Select your brand voice
- Choose the number of approximate words
- Include hashtags and emojis
- Insert the number of posts you need
1. Access SocialBee’s 1000+ AI Prompt Library
If you’re just getting started with AI content creation, then you’ll certainly find SocialBee’s 1000+ AI prompts useful for finding ideas and turning them into ready-to-share posts in seconds.
Our collection includes prompts tailored to diverse social media platforms, industries, and post categories (educational, inspirational, fun, etc.). Additionally, you can use SocialBee’s AI tool to summarize, edit, rephrase, clarify, or elaborate on any information you feed it.
Generate more social media captions and ideas than ever before with SocialBee’s 1000+ AI prompt collection.
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To ensure the AI content generator has enough information to create on-brand social media posts, you must provide it with more context. In order to achieve this, go to the “Your Prompt” box and modify the initial prompt, giving the AI tool as many details as possible.
2. Select Your Brand Voice
Whenever you post something on social media, you should make sure that it sounds like something coming from your brand.
SocialBee’s AI tool can help you do this easily.
Here are the tones of voice available on SocialBee’s AI post generator:
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3. Choose the Number of Approximate Words
Next, you should think of how long or short your social media post needs to be.
For instance, if you need to write a detailed how-to Facebook post, make sure to select a generous amount of words. If you need a short and sweet caption for an Instagram photo, choosing around 10-15 words should certainly help.
4. Include Hashtags and Emojis
If you’re uncertain about what kind of hashtags and emojis to use for your next social media post, rely on SocialBee’s AI generator to help you out.
Before generating the posts, make sure to activate the “Generate hashtags” and “Include emoji” toggles. If they’re green, then you can expect some pretty epic hashtag and emoji suggestions.
5. Insert the Number of Posts You Need
Finally, you should insert the number of posts you need for your social media accounts and click on the “Generate” button.
Once they’re generated, read them carefully and try to rephrase them in a way that makes sense to your brand.
Test our AI post generator for free and see for yourself exactly what it’s capable of.
Don’t Forget About AI Image Generation
Creating engaging visuals for social media can be a time-consuming task, especially when sifting through countless online images trying to find the right fit. SocialBee offers a solution with its AI Image Generator.
How it works: Enter your prompts and provide relevant information about your desired outcome, including colors, themes, and any particular aesthetics you’re aiming for. The result? Customized images that align seamlessly with your brand identity, ready for immediate use on your social channels.
Generate unique social media images with SocialBee.
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Benefits:
- Time Efficiency: No more hours lost searching online databases; get images faster.
- Brand Consistency: Maintain a coherent brand image across all your posts, ensuring recognizability and trust.
How to Batch Social Media Content
Not sure how to start batching your social media content? Pay attention to the example below and access our worksheet to get step-by-step instructions on planning content for all of your social networks.
Here is a step-by-step guide on how to do content batching on Facebook:
Posting Frequency: Three times a week Best Posting Times: Tuesdays, Wednesdays, and Thursdays from 8 AM – 1 PM Week 1
Week 2
Week 3
Week 4
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Get access to the entire guide below and set your social media strategy for success!
Important: Customize Your Posts for Each Social Platform
Despite some common features, social media platforms are quite different from each other. For instance, hashtags might not do much on Facebook, but on X (Twitter), they can boost your post’s visibility and help users find specific content.
So, it’s usually a good idea to create separate posts for each platform, keeping in mind their unique requirements and best practices.
SocialBee makes this easier by letting you create a single post and customize it for all your social profiles. This way, you don’t need to create multiple posts to tweak your tone and messaging for each platform.
Plus, with SocialBee, you can use AI to generate customized post versions for each platform, simplifying the process even more.
Adjust your social media posts for each platform to enhance their performance to the max.
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How to customize posts on your own using the “Customize for each profile” feature:
- Add a post using the Post Editor.
- Select the social media profiles you want to post on.
- Add your caption, media files, hashtags, etc.
- Click the “Customize for each profile” button.
- Adjust the posts across profiles.
- Save your post by clicking “Save post.”
- Go back to the Category where you added the post and click on each profile to see the differences.
How to customize posts with AI using the “Customize each caption” feature:
- Add a post using the Post Editor.
- Select the social media profiles you want to post on.
- Add your caption, media files, hashtags, etc., or use the AI generator for captions and images.
- Click the AI icon at the bottom-right corner of your text box.
- Select “Customize each caption.”
- View and further edit the captions for each platform.
- Save your post by clicking “Save post.”
8. Design & Import Your Visuals from SocialBee
With Canva’s drag-and-drop design tools, social media managers around the world can create visually appealing social media templates. This saves you quite a lot of time and helps you to do content batching at a much faster pace.
Using SocialBee’s Canva integration, you can automate and schedule posts in advance. Canva integration also lets you easily create and import captivating visuals directly from SocialBee for a more efficient posting process. Create Canva graphics directly from SocialBee for a quicker posting process.
Design and import your social media visuals with Canva directly from SocialBee’s post editor.
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Here’s how to design & import your Canva visuals from SocialBee:
- Select your profile from the post editor
- Add your caption
- Click the “Canva” button to open the integration
- Search through templates or browse your folders to create a new visual
- Click the “Add in SocialBee” button once you’re done
⚠️ Important: Designs created in SocialBee via Canva are treated as one-off designs, and will NOT be added to your Canva account. For them to be saved, please use a pre-existing design you have created outside of SocialBee. ⚠️ |
Curate Free Stock Photography and Dynamic GIFs with Unsplash and GIPHY
In addition to Canva, SocialBee also provides users with Unsplash and GIPHY integrations. Both are outstanding when you need to create quick content for your online followers.
With Unsplash, you can curate free stock, high-quality photography that is on-brand and ready to be shared at any moment’s notice. As for GIPHY, it provides an impressive library of dynamic GIFs for more lighthearted posts.
Don’t have time to design a social media graphic? Search for a free-stock image or a fun GIF straight from SocialBee to complement your copy.
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Here’s how to use SocialBee’s Unsplash integration:
- From the post editor, click the Unsplash logo beneath the post description
- Use the search bar to find the free stock photos you’re looking for
- Once you found it, select it and it will be added to your post
- Click the “+Save Post” button once you’re done
Here’s how to use SocialBee’s GIPHY integration:
- From the post editor, click the GIPHY logo beneath the post description
- Use the search bar to find the free GIFs you’re looking for
- Once you found one, select it and it will be added to your post
- Click the “+Save Post” button once you’re done
9. Monitor Your Social Media Analytics
SocialBee currently provides analytics for a variety of social media accounts, including X (Twitter) profiles, Facebook groups and pages, Instagram business profiles, LinkedIn personal and company pages, TikTok profiles, Pinterest profiles, Google Business profiles, and YouTube.
Keep track of your social media performance from SocialBee. Generate PDF reports in seconds and document your progress in real-time.
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Here’s the kind of data you can track with SocialBee:
- Audience Demographics:
- Understand your followers’ distribution by age, gender, and location.
- Page Analytics:
- Monitor follows and unfollows.
- Check engagement levels, including likes, comments, and shares on your posts.
- Post Analytics:
- Measure impressions (how often your content was displayed).
- Determine reach (how many people viewed your posts).
- Analyze engagement details like clicks, likes, comments, and shares.
- Evaluate average post performance over specific time frames.
- Identify your best-performing content, including the top 3 post types, content types, and categories.
Note: Facebook has an additional tab called “Competitor Analysis,” allowing you to search for competitor pages and compare their likes and followers to yours. |
10. Adjust & Improve Your Strategy
Once you’ve learned how to leverage the information provided by analytics, you’ll notice that you’ll have an easier time improving your existing strategy.
Here are three easy ways to adjust and improve your strategy:
- Identify new customer segments – To achieve this you can try conducting surveys or focus groups to leverage new insights about your latest customer segment. Furthermore, use data analytics to get some insights into customer behavior.
- Conduct a content audit – Analyze the content you’ve produced in the past to determine what has worked and what hasn’t. This will help you make informed decisions when deciding which content types to pursue.
- Revise your existing goals – Take a closer look at your current goals and see whether they are still aligned with your business strategy. You can also consult with stakeholders to get their input as well or identify new marketing opportunities, such as new social media channels.